Women entrepreneurs have experienced a high level of success in the green products industry. Women have made a significant impact in reducing waste, encouraging the use of organic products, and taking on the stewardship of our planet for future generations.
Women have an advantage in the green products industry, brought about by their deep personal concern for the environment. Amanda Jo of Organic Bunny shares five reasons why women-owned green companies are likely to succeed in the wider marketplace and how women entrepreneurs can get started with selling green products and services.
Producing Less Waste
Businesses owned by women are more likely to succeed because they produce less waste. When businesses are run with the environment in mind, they are also less likely to be wasteful in their spending and use of materials. Women are very conscious of the impact their actions may have on the environment.
Products that involve fewer waste products are also highly attractive to the green consumer. Today, products like shampoo bars and cosmetics packaged in reusable glass jars are becoming even more popular.
Personal Concern for the Environment
Women can encourage environmental understanding through the promotion of green products. Raising awareness of green issues means that customers will be more likely to purchase environmentally friendly products. This means that the segment of the population that is interested in buying green or organic items is greater, driving profits higher.
Concern for Human and Animal Health
Women promote an understanding of how green and organic products help to protect human and animal health. Green and organic practices result in better health for the consumer, for the farmed animals, and the population as a whole. Green businesses owned by women are particularly suited to teaching their customers about the impact their actions can have on their health.
Encouraging the Use of Renewable Energy
Women often encourage the use of renewable energy. Renewable energy is not only more environmentally friendly than energy produced by fossil fuels, but also less expensive in most parts of the country. Using renewable energy gives green businesses lower overhead costs, meaning that they can keep more of their profits.
If a business is generating enough electricity from a solar panel, for example, the business can sell the excess energy back to the grid and have their energy use pay for itself.
Marketing to Women Consumers
Successful entrepreneurs are likely to target their marketing of green products toward women. Women have become the focus of the green products industry because they are more concerned for health and safety as well as the state of the global environment. Some of the most popular green products marketed to women include cleaning products in reusable glass containers, environmentally-friendly personal care products, and products that help to reduce plastic waste that frequently ends up in our oceans.
Women entrepreneurs know what women want when it comes to green and organic products. They can target their manufacturing and marketing efforts effectively, making their businesses more successful.
How to Get Your Green Business Off the Ground
The first step to getting a green business running is to choose a product or service that none of your competitors are providing. Eco-friendly companies include solar panel installers, retail shops that sell green products, manufacturers of cleaning products that are environmentally conscious and produce no plastic waste, and organizations that promote environmental causes.
Companies that provide refill services are popular with eco-conscious customers. This may be a good way to enter the market. Printer ink is a commonly refillable product.
Another example of a successful woman-owned business is a green finance organization. Green finance organizations provide opportunities for education as well as environmentally friendly operations. Renewable energy projects are also frequently financed by these companies.
Many women own eco-friendly beauty salons that only use organic and natural products. Many hair products contain dangerous chemicals, and eco-friendly salons avoid using these. There are also natural nail products that do not contain volatile organic compounds.
Any business that repairs items could be considered environmentally friendly. Women have an opportunity to reduce waste in the community by repairing objects like bicycles. Bicycles are also inherently green as a method of transportation because they use no fossil fuels.
Exploring the Possibilities of a Green Business Model
Women who want to start a green business should know that they have a high chance of success if they adhere to their environmental and social principles. The eco-conscious consumer is making a comeback, and there are many different aspects of the marketplace where new businesses can compete.
Amanda Jo of Organic Bunny encourages women entrepreneurs to join her in owning green businesses and promotes the possibility for greater profits and a higher level of success.